Hanes [Commercial Shoot]

Taking a little break from food to show off an ongoing commercial project I’m doing with Hanes and the talented folks over at 22 Squared in Tampa. This is the second set of images I’ve done with them for their social media campaign for Hanes. This go round we worked on the Bali, Playtex and Maidenform brands. I wish I could, but I certainly can’t take all the credit for these photos as I was working with such a talented team of creatives that had the vision, I only helped to put it on film [digitally of course]. Below are a few of my favorites!

Bali

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Playtex

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Maidenform

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World of Beer Destin [restaurant shoot]

Got the opportunity to travel last week to photograph a new World of Beer tavern in Destin. It was such a gorgeous location and a beautiful tavern! I especially loved the hand painted murals, they’re stunning up close!

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Personal Work April – May

I’ve been behind on posting my personal work from the last month or so. Nothing major, just some fun little shoots with some fresh seasonal foods!

These shots may seem a little scatterbrained as far as subject matter and style, but that’s [somewhat] intentional. These personal shoots are my time to play and explore different food that I’ve not worked with, or trying new styles of lighting, new angles, or just a feel I want to attempt.

Ameraucana Eggs

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Gouda & Swiss Cheese
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Vanilla Bean Ice CreamVanilla Ice Cream_0003ice cream panelRustic Rosemary Sourdough Bread

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World of Beer [food shoot]

Another gorgeous shoot with World of Beer! I love when they call because it always means a day of fun shooting out on the lovely patio of their Brandon location and some seriously delicious food on set! Here are a few of my favorites from a shoot we did to promote their new sliders and desserts!

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Nutmeg Video

Had a friend film me as I setup for a little mini shoot in my studio. Turned into a cute little promo video of me and my space! Makes me want to do more video!

Ultra Pure Bottled Water [commercial shoot]

I don’t normally have to wear a hard hat to my shoots, but I probably should have for this one! I was asked to do a product shoot and a behind the scenes of Ultra Pure Bottled Water’s facility in Tampa. They make [beautiful] custom bottles for just about any place or event you can imagine. They make everything right on site, even the plastic bottles!

It was quite the experience watching the product go from a tiny plastic piece [think small test tube] to any shape bottle they need for a given project. It was loud and a little crazy, but the end product was lovely [weird to say about water bottles, but trust me…]. Everyone there was quite friendly and helpful, they allowed me to squeeze in between and behind the machines to get some shots of the process as it happened.

Then the hard part… I love a good photo challenge, and reflective, rounded bottles are quite a challenge. Making sure the reflections and highlights were just right was difficult, but I loved figuring it out and making something a bit more unique than your average amazon product shot. My first experience in the photography world was assisting for a photographer who did amazing product work, and I was channeling his voice in my head while trying to tweak the lighting to get a crisp, clean shot!

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Personal work – February

Video Still_8997SStill keeping busy so not quite as many personal shoots this month as I would like but I managed to squeeze a couple in! Plus I shot a short promo video with a talented friend, so that counts, right?! Teaser shot to the left, but that’s for a future post…

So this month for personal work I wanted to shoot something with a spring feeling, so while scouting the produce I found some gorgeous, fresh heirloom tomatoes and instantly grabbed way too many (those suckers aren’t cheap!). But I love how they look and how the shots turned out. On the complete other side of the spectrum, I wanted to do something with a little grit. I thought some fried dumplings or pot stickers would work nicely in the shot, and the rainbow carrots add some interesting color. The surface I found was actually the bottom of an antique metal tray that has all sorts of unique markings and discolorations which made it perfect! The last shot in the series may seem a little strange, but there is something about a beautifully dirty plate that I just love. The purple carrots were turning everything else purple so I had to keep them away from the other carrots. But that beautiful purple coloring mixed with the olive oil on the plate and just made a stunning messy design that I had to get in front of the lens!

Heirloom panel copy

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